Why Attention is the Asset
Before people can pay you money, they have to pay attention
What is an asset?
The answer probably isn't what you think.
Here’s how to understand the ultimate asset for bootstrappers, and how to build it.
Assets vs. Liabilities
You’ve probably heard of Rich Dad, Poor Dad by Robert Kiyosaki. But in case you haven’t, here’s a quick breakdown of assets vs. liabilities:
Assets are how you build wealth, because they go to …