Why Attention is the Asset

Before people can pay you money, they have to pay attention

What is an asset?

The answer probably isn't what you think.

Here’s how to understand the ultimate asset for bootstrappers, and how to build it.

Assets vs. Liabilities

You’ve probably heard of Rich Dad, Poor Dad by Robert Kiyosaki. But in case you haven’t, here’s a quick breakdown of assets vs. liabilities:

Assets are how you build wealth, because they go to …