What Happens When People Sign Up?

Most fail because they don’t follow up on value

Congratulations, you convinced someone to give you their email address!

Now what?

Getting someone’s email address is hard. Keeping their email address is harder.

You’re always one wrong move away from someone smashing the unsubscribe button and forgetting everything about you.

So how do you avoid a Marty McFly moment?

TAVA: Trust, authority, value, and affin…