Here's How All Bootstrappers Get Started

This is a step by step guide to talk about products / services, and the top down / bottoms up approach to sales and marketing.

Every business sells one thing: transformation.

And the two ways businesses sell transformation are products and services.

Each requires a different strategy, but once you figure out how to do one well, building the other offer is pretty straightforward.

Today we’re going to talk about how to decide which path is right for you.

Let’s get started.