4 Ethical Ways to Collect Email Addresses
A little incentive goes a long way
There are tons of unethical ways to collect email addresses.
You can buy lists from shady companies and spam people
You can force someone to give you their email to gain access to something then make it super hard to unsubscribe
Or you can do a bait-and-switch where you automatically sign someone up for your newsletter when they attend a workshop or do a …