4 Ethical Ways to Collect Email Addresses

A little incentive goes a long way

There are tons of unethical ways to collect email addresses.

• You can buy lists from shady companies and spam people

• You can force someone to give you their email to gain access to something then make it super hard to unsubscribe

• Or you can do a bait-and-switch where you automatically sign someone up for your newsletter when they attend a workshop or do a …